What is search engine optimisation

What is seo? search engine optimisation is the skill or practice of placing a web page or blog on the first page of Google or any other of the search engine results pages. The reason of getting your website on the very first page of Google and the other important search engines results pages is to send more site visitors to your web site. The reason that people must have more traffic is to create more sales and earn more cash.

The level of traffic that your web site gets is proportional to the amount of money that your site makes; with out internet traffic your web site will not make any income. There are a variety of ways that you can use to generate site visitors, one is make use of Google AdSense but this can be a bit on the pricey side as the price per click can be quite pricey depending on the keywords that you want your advertisement to show for.

A different way to generate internet traffic is to use a sponsored listing; a sponsored listing is an ad that appears on the very top of the search results web page typically highlighted in pink when shown on the Google results page. Again this is a paid option and can be on the expensive side. It can also be difficult to get a sponsored placement as they are only available in limited numbers.

A different way to generate traffic is for gratis through the organic listings, these are the web pages that show on the left hand side of the results pages. You don’t have to pay for positions in this section but it does take a lot of time and energy to place a web site on the 1st page of Google.
Optimization is a very necessary part of online marketing, probably the most important part, if you are intent about making money on the internet then you should spend an equal amount of time on you optimization. You may have a extraordinary product or service, you may also have a superb looking web site but what is the point to all your hard work and effort if no one can find your site or purchase your product.

Article by Premier web design Manchester and web design London