What are the easiest types of site to promote?

Through the years I have spent a great deal of time and effort optimising different types of websites and blog sites for various applications. And one of the biggest questions that I get asked is what sort of website is the best for search engine optimisation purposes a blog or a static site?

I have optimised both static websites and Wordpress blogs, and both types of site have their pro's and con's when it comes to optimisation. Having the ability to control the site is one of the most vital aspects when it comes to seo, whether or not you are attempting to promote a Wordpress blog or a static web site. Without control over the web site makes things trickier, you will not be in a position to make those fine adjustments to the on page components that can make a massive improvement to the way that Bing and the other important search engines rank your site or blog.

OK we will start with blog sites, search engines like Google love blogs, by nature a blog sites provide the likes of Google with the up to date fresh content and information that they truly love. But you have to keep the site up to date with relevant material and that can be hard work at times. If you are thinking about opting for a blog then choose Wordpress, why? Because it’s free and easy to use even for an utter newbie. You can also find hundreds of plug-in's for Wordpress which are again completely free of charge, which can be added to your site to help improve the seo. One of the best plug-in's that I recommend for Wordpress is the ultimate SEO plug-in, it has everything you need and more to enable you to fine tune your posts and pages. Wordpress also has another built in feature that sends out a ping every time your site is up-dated, this will help get your content material indexed extremely quickly.

The only problem with Wordpress are the restrictions on the design side of things, except in cases where you are a talented developer then you are stuck with the layout of the theme that you have chosen, apart from that Wordpress is a top option for anyone who wants to try their hand at a bit of internet promotion. There are other choices of blogging platforms out there but I have found them either harder to use or with much less features than Wordpress.

Static sites are my most-liked when it comes to search engine optimization, I like static sites specially ones that I have created myself, for the main reason that I can control every last part of the site. Every single element of the web site has a part to play when it comes down to to search engine optimisation, the written text and graphics all have to be just right along with the down load speed. I can tune a static site so it has a really fast down load time something that can be tricky to accomplish with a Wordpress website. Download times are somewhat important nowadays because Google and friends want to make the internet a faster place. I have had a lot of success over the years with static pages more than I have had with Wordpress blogs, but don't let me put you off the idea of Wordpress or any other sort of blog, there are thousands of Wordpress sites holding first page positions for different keywords spread all over the web.

At the end of the day it is not about the site, it’s about the way that you promote it. If you have the skill, time and patience then you can promote just about any type of site for any keyword. This article was created by Anton Allen CEO of 20twelve web design Manchester and 20twelve web design Chester