The most overlooked SEO techniques

Seo is not just about building vast amounts of one-way links, seo is composed of numerous different elements and one of the key factors that lots of people over look are the on page factors. Detailed below are some of the on-page factors that ought to be looked at prior to getting into a link building campaign.

· Content is king! Bing returns the most relevant Internet pages for the search terms that are searched for, so be sure that the page content mirrors what you would like to be found for by the major search engines. To illustrate for this post I will use the keywords website design Manchester.

· The title tag… your key words must be contained in the title tag. The title tag instructs the search engines what the page is all about. For our example web design Manchester. The title tag should read something along the lines of "Website design Manchester > Quality web page design from £200" the title tag should not exceed 60 character's in length.

· Meta tags or meta description… this is a supplementary tag that describes the page content to the search engine spiders, again this must incorporate each of the search terms that you need to be found for.

· The key word tag… not too significant but it won’t harm our efforts. Once more incorporate our chief key words. Key words should be comma separated for instance, web,design,Manchester.

· H1 tag… include the primary key words in this tag.

· The H2 tag… this tag does not carry the same importance as the H1 tag, but well worth including, utilise the key words or a variant on the principal keywords in this tag.

· Pictures and graphics… at all times optimise the photos and graphics (Internet search engine bots cannot understand imagery only words/program code); use the key words in the image alt description tag but try not to be too spammy . This is a handy little trick of placing more key word rich written content on to our page; sometimes it can be tough to make our key words fit our page content without it looking un-readable. A good piece of advice is not to use the identical alt description on all the graphics.


· Try to keep the page load speed down to a minimum… Google and Yahoo wants to make the World-Wide-Web a faster place and one of the ranking factors is download time. When developing a web page, group all the visuals collectively as one individual component. This will reduce the amount of request for the http files on the server. Say for example you have a page with say 15 individual image files then there will be the same amount of http requests on the web server, if all the photographs are combined there will only be one, and this will make the web site extremely fast loading.


· When naming internal web pages name them as follows… say you want one of your internal web pages to be found for “best web design services Manchester” then name the page best-web-design-services-manchester. This will also add relevancy to the rest of the site and also help with the optimisation of the actual page.

· Make any outgoing links “no follow” outgoing links can in some conditions reduce page rank, this will not have an effect on the actual search engine position of the web page to much but page rank will only benefit us in the long term.

· Do not use hidden text; this will get the site flagged by the search engines.

· Every page on the site should be inter-linked by a text based hyper-link, the links can be placed in the footer at the base of the page, the main site navigation can be a graphical or Java. This will help the site's internal pages get indexed.

These are all small points but they can make a large difference to the end result, but the on-page elements are as just as vital as creating one way links. And if you want to break into a tough sector like Chester web design or the affordable web design Manchester sector, then you have to employ every trick available.