A number of tips about on page optimisation

Seo is not just about generating vast amounts of one-way links, search engine optimization comprises of a number of unique features and one of the major factors that lots of people dismiss are the on page elements. Detailed below are some of the on-page factors which should be considered before to starting a search engine optimisation campaign.

· Written content is king! Bing returns the most applicable web pages for the search phrases that are typed into the search bar, so be sure that the copy on the page reflects what you want to be found for. As an illustration for this post I will use the keywords and phrases website design Manchester.

· Title tags… your key phrases have to be contained in the title tag. The title tag instructs the search engine spider's what the page is all about. For our example website design Manchester. Your title tag should read something along the lines of "Web design Manchester > Quality web design from £200" the title tag should be around 60 character's in size.

· Meta tags or meta description tag… this tag is a secondary meta tag that describes the page content, again this needs to include each of the keys words that you would like your site found for.

· Key word tag… not as crucial nowadays but it will not damage our endeavours. Once more incorporate our primary key words. Keywords and phrases should be comma divided for instance, web,design,Manchester.

· The H1 tag… this tag should also include our campaign keywords.

· The H2 tag… not as significant as the H1 tag, but it is well worth including this tag on your web page, use the search terms or a variant on the principal keywords in this tag.

· Pictures and artwork… at all times optimise the photographs and graphics (search engine bots cannot understand imagery only words/computer code); use the key words in the graphic alt description tag but nothing spammy . This is a neat way of placing more key phrase rich content on to the page; occasionally it can be tough to make our key words fit our page content without it looking strange. Top tip is not to use the exact same alt description on all the imagery.


· Try to keep the down load speed down to a minimum… Google wants to make the net a faster experience and one of the ranking factors is download time. When creating a web page, group all the artwork together as one individual component. This will vastly reduce the amount of http requests on the server. Say for example you have a page with say 19 different graphic files then there will be a similar amount of http requests on the server, if all the imagery are combined there will only be one, thus making the page very fast loading.


· When it comes to internal web pages name them in the following way… ok say for instance you have an internal page on your site and you want it to found for “best web design services Manchester” then name the web page best-web-design-services-manchester. This will also add relevancy to the rest of the site and also help with the optimisation of the actual page.

· Render any external links “no follow” outgoing back links can decrease page rank, this will not influence the actual search engine position of the web page to much but page rank will only help us in the long run.

· By no means use hidden words; hidden words will get your site flagged by all the main search engines.

· Every page on the site should be inter-linked by a text based hyper-link, the links can be placed at the base of the page in the footer, the main site navigation can be a graphical or Java. This will help the search engine bots index all the pages on your website.

All the above mentioned issues are very often disregarded in favour of large link building campaigns, but the on-page elements are as just as vital as generating one way links. And if you want to break into a tough sector like Chester web design or the web design Manchester market place, then you have to implement every trick in the book.